![]() ![]() Before Marketing, Aaron worked several years as an Engineer and Information Technology professional at Bechtel National, Incorporated. in Mechanical Engineering from the University of Texas at Austin. in Industrial Engineering from the University of Tennessee at Knoxville and B.S. ![]() ![]() Aaron has balanced his line management success with corporate mastery experience that allowed him to deliver P&G's current best approach for in-store messaging.Īaron is an MBA graduate of Stanford University. He has managed business unit brand portfolios, such as The oneCARE Company's $60MM fabric care business unit featuring Dryel, and several P&G licensed brands. Beginning his marketing career at Procter & Gamble as an Assistant Brand Manager and later progressing to Vice President of Marketing and General Manager at The oneCARE Company, Aaron has helped leading organizations launch successful new product initiatives, fix under-performing brands, and leverage digital marketing to efficiently build revenue.Īaron has delivered successful product innovations such as Folgers ground flavored coffee and Healthy Choice's Asian steamed meals, resulting in first-year revenues of $10MM and $23MM respectively. In addition to teaching, Aaron consults brands and leads brand training through his 80/20 Brand consulting firm.Īaron is a marketing leader with experience in both Fortune 500 and emerging organizations. Aaron Hackett has been at Georgia Tech's Scheller College of Business since 2013 and teaches the Strategic Brand Management courses for MBA and undergraduate students. ![]()
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